Master of Arts (MA) in Management

Course details

About the Special Executive Masters Programme

The Special Executive Masters Programme (SEMP) is a condensed certificate training/seminar aimed at individuals seeking a deeper understanding of business concepts within a short, intensive timeframe. This program caters to accomplished professionals in the private, public, or non-profit sectors who are taking on new management roles and require rapid expansion of their management expertise.

The SEMP serves as a refresher course for those who obtained their Master's Degree long ago, offering a quick knowledge update. Simultaneously, it acts as an accelerated program for highly experienced professionals who never had the opportunity to pursue a master's degree, yet crave the academic and practical insights it offers. It proves invaluable to recently promoted individuals, assisting them in adapting to their new managerial positions and making sound decisions.

Objectives

Upon completion of this course, participants will achieve the following:

Learn effective management decision-making techniques in tourism and destination management.
Analyze the economic, legal, and political dynamics of tourist destinations.
Evaluate the demand for tourism destinations.
Identify the factors influencing destination offerings and apply marketing mix principles to travel locations.
Assess the attractiveness and competitiveness of tourism destinations.
Develop strategies for destination tourism growth and the creation of tourist attractions.

Who should attend?

Leaders within the tourism industry.
Tour guides and professionals in the field.
Business individuals involved in the hotel and transportation sectors.
Tourists and tour guides.

Modules:

Day 1: Tourism Trends

Explore the Importance of Keeping Your Business Aligned with Evolving Tourism Trends.
Uncover the Elements Shaping Future Tourism Trends.
Examine Technology Adoption in the Tourism Industry and its Implications for Business.
Distinguish Between Business and Leisure Concepts in the Tourism Sector.

Day 2: Effective Management Decision-Making in Tourism and Destination Management

Delve into Decision-Making among Tourism Customers.
Utilize Process-Oriented Decision-Making Techniques in the Tourism Sector.
Promote Team Involvement in Decision-Making Processes.
Foster a Collaborative Mindset.
Establish Sound Mental and Physical Safety Strategies.
Reiterate Decision Objectives and Rationale.

Day 3: Analysis of the Economic, Legal, and Political Landscape of Tourist Spots

Assess the Economic Impact of Tourism and the Influential Factors.
Navigate Legal Challenges within the Travel and Hospitality Sector.
Gain Insight into the Political Dynamics of Tourist Spots.
Evaluate Attractiveness and Competitiveness of Tourism Destinations.
Craft Strategies for Destination Tourism Growth and Attraction Development.

Day 4: Analyzing Demand for Tourism Destinations

Identify the Driving Forces behind Tourism.
Conduct In-Depth Demand Analysis in Tourism.
Explore the Factors Shaping Destination Offerings.
Apply Marketing Mix Concepts to the Tourism Industry.

Day 5: Exploration of Various Case Studies in the Tourism Industry

This section introduces and explores a variety of case studies within the tourism industry.

Accreditation

All of our courses are accredited by the relevant partners and awarding bodies. Please refer to our information in about us for more details.

Entry requirement

The Programme does not have stringent academic prerequisites since it is a Non-Credit Bearing Program. Nonetheless, individuals enrolling should possess practical experience in roles such as Team Lead, Supervisor, or Manager.